SEO Tactics with Results Increase Exposure to Your Site
The classic quote, "If you build it, they will come", may have applied to websites before the year 2000 when website competition was non-existent. Today there are over 1 billion websites on the world wide web. Your website is now lost in a sea of text and images across the entire web. However, with the proper knowledge and tools, your site can be a beacon of light in the midst of all this other information.
SEO or Search Engine Optimization has 2 basic approaches, paid and organic search.
Organic search is where websites get placed outside of the paid advertisements when a search is executed in Google, Bing or other search engines. Complex and secretive search algorithms return these results based on what is deemed most relevant to least relevant. These algorithms are constantly changing and evolving, affecting your search results. Typically there are 10 organic results displayed on the first page for given search, except for one, which we won't go into here. Anything further back than those first 10-11 results have a significantly less chance of getting a visit or "click".
So how do you make search engines like Google or Bing display your site on the first page of their results. That is the "Million Dollar" question, but there are proven tactics to greatly increase those odds, and they are measurable.
TRex Technologies utilizes these tactics every day, and it has to do with proper code structure, keyword placement within a web pages elements, internal and external linking, content, and the resolve to keep trying different strategies. SEO is an iterative process and needs constant attention and research.
The real value in organic search is that it is FREE, and if you do things properly, it will account for 98% or more of your sites traffic.
The paid search approach is a bit more simple, pay money to search engines such as Google and Bing, and they will place your result on the first page of searches. This can be an expensive option, but is almost a necessary "Pay to Play" tactic.
Proper targeted keyword research can help increase the effectiveness of Pay Per Click campaigns, and you can set budgets to how much you want to spend each month. TRex Technologies can implement effective Pay Per Click solutions in parallel with your organic search efforts.
Please contact us and we can discuss your options for a best approach to achieving your goals.